Elizabeth Ann (Betsy) Wiersma, CSEP

Betsy Wiersma is known for BIG IDEA thinking and ROI: Return on Ideas.
She has spent over two decades leading the industry with strategic events and promotions that harness the power of WOW.

Author of many books including Exceptional Events: Concept to Completion, and the popular Creative Event Development workbook, Betsy's seminars provide event producers and marketers across the globe with everything from basic tips to complex case studies. As an international speaker and trainer, Betsy shares her brand of BIG IDEA thinking in energetic and practical seminars in Italy, Korea, Singapore, New Zealand, The Netherlands, Germany, Canada, Scotland, Jamaica, Spain, and Australia, as well as cities throughout the United States. Clients include the all types of clubs and organizations including the US Army, US Air Force, Historic Main Street, and the IL Department of Tourism.

For three years Betsy was the host of a satellite training TV show for the US Air Force that she created and produced called WOW Works, and has produced customized “purpose built” books for many clients and events.

Winner of numerous industry awards including the 2001 ESPRIT for Best Industry Contribution, and induction into the 2008 Colorado Meetings & Events Magazine Hall of Fame, Betsy now focuses on Wiersma Experience Marketing, her own training, consulting and event marketing company based in Denver, CO. Her latest BIG IDEA success is CampExperience, a 2.5 day retreat for amazing women, held in the the Colorado Rocky Mountains.  Take a look at www.CampExperience.com