As a consultant, Betsy creates innovative marketing strategies using events and promotions to meet business goals and objectives. At the core of both her consulting and event management success lies the concept of ROI-Return On Ideas. Worldwide Reputation |
Case Studies CampExperience 2006 Raises Nearly $20,000 for Charity Partners Movie Marketing Sponsorship Development Project Development Government Special Events Fund Raising Customized Publications Wacky Big Ideas |
Wiersma's 20+ years of award-winning projects have entertained more than 2 million people. Projects range from the 50 Millionth Television Celebration for Thomson Consumer Electronics to corporate hospitality for the NCAA Final Four, to production of the country's second largest Gus Macker 3-On-3 Basketball Tournaments to worldwide marketing for the movie Bobby Jones Stoke of Genius.
Innovation Thinking
Examples of Betsy's innovative thinking:
The first privatization of an urban festival, Kroger Circlefest, in Indianapolis, Indiana, which resulted in 700% increased corporate sponsorship and charity funds raised.
· Betsy created the Indiana Derby festival and gala for Hoosier Park in Indiana. The annual tradition continues to serve it’s strategic purpose.
· Betsy served for five years as the Events Director for The Special Event annual convention hosted by Special Events Magazine, planning all the social events, orchestrating the volunteer committee leadership, raising $3.5 million in sponsorships in 2004 and creating the Hands on Hundred volunteer program.
· In 2004, she led a team to produce 71 charity events in a record 89 days………….raising nearly $1 million for charities and hosting four World Premieres.
Contact Betsy to discuss your BIG IDEA!
Here's what people are saying about Betsy's consulting projects:
"Betsy raises the bar on every event every year. She developed the Hands on Hundred, creating not only a fantastic participant experience but revenue for the Show. Her leadership has insured a rousing success every year!"
Paul Stratton Past Show Director, The Special Event"In the 10 years she worked as a consultant to Kroger, Betsy was our "secret weapon" for BIG ideas and strategic creativity. WOW is her middle name!"
Sonya Saunders The Kroger CompanyMore references available upon request.
Betsy can help you develop a plan for the following types of event production and management projects:
BIG IDEA: Development Strategic Conception through Flawless Implementation
