Grassroots Movie Marketing -
Bobby Jones Stroke of Genius

Overview

The movie, Bobby Jones – Stroke of Genius, celebrated the legendary golfer Bobby Jones and the challenges of a life struggling between his love for golf, love for family and his failing health. Wiersma spearheaded the organization of a 89-day project to orchestrate 71 events including four worldwide premieres in New York, Los Angeles, Atlanta and St. Andrews, Scotland. The project included:

• 170,000 invitations; customized to 71 events with four Premieres
• 30,000 VIP kits
• 30, 000 four color Programs
• 150,000 VIP Credentials with lanyards
• 150,00 Customized DVD with movie trailers and message from star Jim Caviezel
• 400 signed charity auction items
• 1500 Ambassador pins
• 9854 Bobby Jones – Stroke of Genius, the Movie and the Man coffee table books used as VIP gifts
• 100 custom giclee prints of Bobby Jones – Stroke of Genius artwork by renown golf artist Jim Fitzpatrick
• 500 lithograph posters of the art prints
• 30 page web site www.jonesfilmfoundation.org including a “Store” of party and event support items
• Thousands of imprinted napkins, glasses and the collector's Movie Mugs; hundred of caps and t-shirts
  

Results:
Events raised nearly $1 million for local charities and created a buzz and positive media coverage around the film.

From the client Paul Brooks, Bobby Jones Film Foundation…..

"On behalf of the Bobby Jones Film Foundation and the Producers of Bobby Jones - Stroke of Genius we want to thank you for your heroic efforts acting as our Director of Events. Now that we have completed the last World Premiere and the movie has moved on to DVD, we look back at this journey and really credit you and your team for making our dream a reality."

"As I have said to you many times, I am so glad that you took my call on that late December day and that you made time in your schedule for our movie and it's event marketing. You showed us that our ideas for the grand scheme of grassroots prerelease events needed to be reworked with a strategic focus and with systems to support the plans. And your connections across America ensured flawless world premieres in our four key locations."

"The amazing thing is still that you could lead us to 67 successful prescreening events and four world premieres in just that three month planning period, on time and on budget! Rick Eldridge, Kim Dawson and I really enjoyed working with you and relied on your positive "can do" spirit at every turn."

"Your team's efforts helped our charities raise nearly $1 million for fantastic causes across American and in Scotland, and truly celebrated the legend of Bobby Jones in style! Please accept our heartfelt gratitude for a job well done."

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