Overall Project Development
and Management

Gus Macker
3-on-3 Charity Basketball

Overview:

For 10 years, Wiersma produced the largest 3-on-3 charity basketball tournament outside of The home state of Michigan. The Gus Macker annually drew over 1000 teams of three as hoopsters ages 10 – 70 enjoyed three wild days in the sun.

Results:

Thousands raised for local charities and a super annual event for Indianapolis tourism.

Hoosier Park Doo Da Derby

Overview:

Hoosier park in Anderson, IN partnered with Wiersma to create an annual event to educate the community about horse racing and draw the top leadership to their Park. Wiersma worked with the local charity The Wellness Community to plan this annual event that had local CEO “riders” and an auction with a fundraising dinner.

Results:

For 10 years the Doo Da Derby raised funds and friends for The Wellness Community and met the outreach goals of Hoosier Park.

Kroger CircleFest

Overview:

Indianapolis Mayor Steve Goldsmith wanted to get his staff out of the festival production business and turned to Wiersma to “privatize” the annual downtown festival. Wiersma ran the event for five years, increasing local sponsorships 700% and adding a full daytime of family focused activities.

Results:

Sponsor Kroger received amazing opportunity for community outreach and a chance to involve their employees as volunteers. (photo of employees with race car) Festival ran professionally, winning national festival association awards and meeting revenue goals.

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