Art & Inspiration - Art on Purpose

Nov 30, 2022
Art & Inspiration - Art on Purpose

Interested in starting your own entrepreneurial journey in arts but unsure what to expect? Then read up on our interview with Betsy Wiersma, Founder of Art on Purpose, located in Englewood, CO, USA.

What's your business, and who are your customers?

I believe art and creativity will unite the world. My Art on Purpose brand features clothing, accessories, books, inspirational cards, and products and workshops for groups to build collaboration and connection. I am the founder of the Global Sisterhood Podcast Network, and my flagship show is Boost Power Podcast.

Tell us about yourself

I believe in BIG IDEAS and that all people deserve an invitation to come and PLAY! Starting with organizing the girl scout troop and the high school yearbook, I have built of life of LOVE as a business tool. Every day I believe in the possible and invent new podcasts, products, and promotions to make the world more fun and better for all. This makes for a fun and exciting life and never a dull moment.

What's your biggest accomplishment as a business owner?

I am the founder of the CampExperience Network, which has been 18 years of over 5000 women Doing Good and Having Fun. Together we have raised over $1 million for 60+ charities in Colorado and around the world. We have stood together as a "Sisterhood by Choice" to make a difference in the lives of other women. And I have interviewed over 250 women for my podcasts and been an inspirational speaker in 20 countries around the world.

What's one of the hardest things that come with being a business owner?

I think it is hard ever to relax. Finally, now in Betsy 6.0 (in my 60s), I am finding the courage to STOP and take good care of myself first. There is always another person to help and an idea to grow. Now I curate the people, places, and things that fit my passions and purpose.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Define your WHY? Get really clear on what gets you up in the morning.
  2. Find your own "Style Points" Why are you remarkable, and what do you want them to say about YOU behind your back?
  3. Do Good and Have Fun! Life is rich not from earnings but from the joy of the journey of making a difference for others.