Betsy Wiersma: Life On Purpose

On March 21, 1983, Betsy’s life changed forever.  As a Purdue University Senior, Betsy and her friends went snowmobiling on cold dark night.  In a tragic accident, Betsy and her friend Paul were hit from behind by another rider, killing Paul and throwing Betsy down the gravel road. The roadbed was ground into her face as she smashed her head, shoulder and right hip. Twenty-one days later, she woke up in the intensive care unit at the University hospital and overhead a conversation between the doctors. They were discussing,  “Is she brain damaged?  Will she walk again?”  Betsy had two questions, “Where is my friend Paul?” “And why was I still alive?”

Since the accident and the years of recovery, Betsy has dedicated her life to living each day and to helping others enjoy the journey.  Here motto is Do Good & Have Fun and her CampExperience™ Network has raised over $1 million for charities in Colorado and around the world. In her marketing and event planning, and in her Art on Purpose and educational programs, Betsy believes in ROI: Return on Ideas.